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The Real Reason For Authenticity

Authenticity and Social Media   The first time I posted a video on Facebook-   Let me get to the few months before I posted a video where I stalled and siked myself up because I was so afraid of what people might think of me.   A little background, I am a part of […]

Marketing | The Machinery

Marketing- The Machinery   Joe owns a chemical company. He spends 10 hours a day in his warehouse. At the end of his day, he has 10 gallons of cleaner that he has mixed. Tina comes along and offers a piece of machinery that will mix 1000 gallons of chemicals a day. Yet, the equipment […]

Three Common Mistakes in Social Media Marketing

Common Mistakes in Social Media Marketing   Following someone else’s identity instead of establishing your own It’s easy to get caught up looking at everyone else’s social profiles and trying to be what they are. The result is feeling forced, a sense of pressure, and a lack of authenticity. There are unique qualities about you […]

Creating Content For Social Media

Creating content is about creating the habit so that you can be consistent. Consistency is key with social media because it is not the same as face-to-face interaction. Face to face interaction takes less time than social media does. One way that you can save time with your content is to repurpose it. Post it […]

It’s Not About Beating The Algorithm

It’s not about beating the algorithm but here’s how posts work:   You are more likely to see content from 1. Your friends and businesses you frequent 2. Type of content you interact with- If you interact with more video, you’ll see more video. If you engage with photos, you’ll see more photos. 3. Interactions– […]

Social Media Marketing- How to Engage with Your Customers

Social media marketing can often times feel intimidating as a business owner. It is necessary today especially when it comes to engaging with your customers.    Social media marketing helps you express yourself creatively while representing your brand.    You will learn how well you are reaching your audience and refine who your target audience […]

What is SEO?

SEO includes small modifications to your content. When combined with other optimizations, these modifications could have a noticeable impact on your site’s user experience. SEO will also improve your performance in organic search results. Your website benefits your users. A search engine is one of your users. SEO helps search engines understand content and present […]

PPC – Pay Per Click

What is PPC?   PPC is pay per click. Each time someone clicks on your ads you pay a fee. It is like buying visits to your site. You only pay if the person doing the searching clicks.   PPC is beneficial for more immediate results. Your ad is on the first page of search […]

Marketing Agencies

A marketing agency will help your business grow by making sure that your listings are appearing consistently online. Marketing agencies help businesses achieve their goals and reach a broad customer base. We improve campaign results, help our clients rank higher, and drive traffic to your website.