Entries by

The Real Reason For Authenticity

July 31, 2022 /0 Comments/in /by
Authenticity and Social Media
 
The first time I posted a video on Facebook-
 
Let me get to the few months before I posted a video where I stalled and siked myself up because I was so afraid of what people might think of me.
 
A little background, I am a part of an online community. I started over a year ago. The community is welcoming and really feels like family. Despite all this I am afraid of posting a video.
 
I finally got up enough nerve to post. My first video was about authenticity. This was the start of my journey with social media. Following the first post, completely vulnerable, as I had broken my arm a few weeks before. I started participating in a 90-day video challenge. These were short videos 1-2 minutes in length. I posted them everyday in this group.
 
Each time I posted a video, it became easier for me to open up about me. I found that this community didn’t know my history or have any judgments. They didn’t know me. They know me now, not then.
 
It was easier for me to talk about life experiences, depression, illnesses, and loss with this group than my own family. Part of this was because my family was suffering too.
 
This opened my eyes to one reason why we fear social media the most. Or at least why I did. I was afraid that if I let the real me come out that my friends would leave, my family would scatter. They would think I am conceited or looking for pity. They would disapprove. They, they, they…It didn’t sink in that I could help them and in the process myself.
 
I still don’t think I am completely comfortable with my social media presence. I often wonder if the ones that appear to have it all together really do.
 
If I wouldn’t have taken the risk or moved past the fear of the first post, I wouldn’t have had the support of this network that became family to me. Social media provided a platform for the interaction and relationships.
 
So, there may be some people that I don’t talk to today and it may be because of my posts. But, if it is, then they were never my friends. And it’s not about how they—think and feel. It’s about family and friends. It’s about the lives that are changing because of overcoming this fear of being vulnerable and open.
 
It’s about the ability to reach people in a way I couldn’t on my own.
 
This is why I hear so many people say, be yourself, be vulnerable, open and authentic. It’s true. 

Marketing | The Machinery

June 30, 2022 /0 Comments/in /by

Marketing- The Machinery   Joe owns a chemical company. He spends 10 hours a day in his warehouse. At the end of his day, he has 10 gallons of cleaner that he has mixed. Tina comes along and offers a piece of machinery that will mix 1000 gallons of chemicals a day. Yet, the equipment […]

Three Common Mistakes in Social Media Marketing

June 24, 2022 /0 Comments/in /by

Common Mistakes in Social Media Marketing   Following someone else’s identity instead of establishing your own It’s easy to get caught up looking at everyone else’s social profiles and trying to be what they are. The result is feeling forced, a sense of pressure, and a lack of authenticity. There are unique qualities about you […]

Creating Content For Social Media

June 20, 2022 /0 Comments/in /by

  Creating content is about creating the habit so that you can be consistent. Consistency is key with social media because it is not the same as face-to-face interaction. Face to face interaction takes less time than social media does. One way that you can save time with your content is to repurpose it. Post […]

It’s Not About Beating The Algorithm

June 10, 2022 /0 Comments/in /by

It’s not about beating the algorithm but here’s how posts work:   You are more likely to see content from 1. Your friends and businesses you frequent 2. Type of content you interact with- If you interact with more video, you’ll see more video. If you engage with photos, you’ll see more photos. 3. Interactions– […]

Social Media Marketing- How to Engage with Your Customers

May 20, 2022 /0 Comments/in /by

Social media marketing can often times feel intimidating as a business owner. It is necessary today especially when it comes to engaging with your customers.   Social media marketing helps you express yourself creatively while representing your brand.    You will learn how well you are reaching your audience and refine who your target audience […]

What is SEO?

March 30, 2022 /0 Comments/in /by
SEO includes small modifications to your content. When combined with other optimizations, these modifications could have a noticeable impact on your site’s user experience. SEO will also improve your performance in organic search results. Your website benefits your users. A search engine is one of your users. SEO helps search engines understand content and present it.

Search Engine Optimization makes your site better for search engines.

PPC – Pay Per Click

March 30, 2022 /0 Comments/in /by

What is PPC?   PPC is pay per click. Each time someone clicks on your ads you pay a fee. It is like buying visits to your site. You only pay if the person doing the searching clicks.   PPC is beneficial for more immediate results. Your ad is on the first page of search […]

Marketing Agencies

March 30, 2022 /0 Comments/in /by

A marketing agency will help your business grow by making sure that your listings are appearing consistently online. Marketing agencies help businesses achieve their goals and reach a broad customer base. We improve campaign results, help our clients rank higher, and drive traffic to your website.