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Your target audience is who is going to buy your product. It’s easy to have a broad look on a target audience.
If you’re a real estate agent, a broad look at your target audience is going to be a person who wants to buy or sell a home. By working with more homebuyers and sellers you can determine who it is you like to work with most. You may like to work with struggling home buyers that need guidance and resources to get them to a close. You may like to organize all the resources for them so you can tailor their experience and needs.
Defining your target audience is a “win win” for you and your customer. You are happy fulfilled working with the type of customer that you enjoy helping. Your happiness is going to draw in more clients. No one wants to work with someone who hates their job.
Likewise, your customer is happy and they thrive on the relationship that you have with them. They thrive on the trust that you establish with them.
Your marketing strategies play a huge role in making your work more meaningful. Marketing makes it easier to work with the customers that you desire to work with.
Finding your target audience helps you narrow your tone of voice down to your niche. You have a natural way of doing business. There are customers that gravitate to you because of who you are and your brand.
It may take some time to find out who your target audience is. To gauge that you need to produce content. This takes research on your business subjects. What are similar markets putting out there in content/and how can you put your own spin on it to match your brand?
You want this to feel as natural as possible because it’s coming from you in alignment with your brand. You have your own way of presenting your business that’s different from everyone else. Your customers are following you and engaging with you because they like your brand – You are your brand.
A lot of times it’s easy to overthink your content and instead of doing what comes natural to you. The work does not get done and it becomes more difficult to produce content. Read about what you love in your business and put it to use. The more you write and talk about it, the better.
The rest of the analytics comes from systems. There are so many resources now that will take all this information for you and compile it into graphs.
There are 5 ways you can I know who your target audience is and market to them
1. Set up a mock campaign with a look alike group.
2. Target people based on their interests rather than their page likes.
3. See which posts are getting the most likes and shares as it relates to your business. Review it so that you can adjust your content to reach your target audience.
4. Use a test group or software designed to analyze your customer behavior.
5. A great way to find out how your target audience is using a combination of both paid and organic posts. This will test the effectiveness of your outreach marketing campaigns.
You can always outsource this so you can do what you want in your business, work with your ideal customers.